NINE: LOVE ISLAND

THE CHALLENGE: MAKE LOVE ISLAND THE MOST WATCHED SERIES IN AUSTRALIA

INSIGHT: HUMANS ARE INHERENTLY VOYEURS

OUR BIG OPPORTUNITY: MAKE AUSSIES ADDICTED TO THE LOVE ISLAND DRAMA
Working with Love Island, Pedestrian Group is cementing the show as a must-watch TV series, giving our readers FOMO.

THE BIG IDEA:

The best tea happens over drinks.

Pedestrian.TV & Nine are banding together to throw a juicy soiree at Sydney’s iconic The Island (yes, a literal floating island-come-club) to launch the next season of Love Island AU.

We’re inviting 20 ex-Love Island contestants and 100 lucky readers to attend this event, plus creating loads of content around it, with a photographer and videographer on the ground.

All our readers need to do is send us in 50WoL what they’ve done in their villain era.