@THIS.SYD — Influencer, Brand Indentity and Social Media


2014 ︎ 2016


“A passionate plight of THIS as an agency was to discover and nurture local DJ’s who don’t usually get heard beyond your neighbour’s house-party or 'kick-on'. The first party sold-out because I found four semi-undiscovered DJ’s from different areas and told them to bring their friends. Oh, and I put down an $7000 bar tab and gave everyone three free drink tickets at the door (covered by the tickets which sold-out two weeks before the party).“

Read more about the brand strategy I birthed for THIS, a music agency I co-founded in 2014. For two years I headed THIS’s creative and marketing, of which were the catalyst to our infamous success.