TOURISM NZ
THE BRIEF: COMBAT THE DECAY IN APPEAL TO BRING NEW ZEALAND BACK TO THE TOP OF TRAVELLERS’ PRIORITY LIST.
THE INSIGHT: AUSSIES THINK NEW ZEALAND IS JUST AN OFF-BRAND, SMALLER AUSTRALIA.
THE BIG OPPORTUNITY: HIJACK EXISTING ASSUMPTIONS OF NEW ZEALAND’S NATURE AND CULTURE IT HAS TO OFFER.
THE BIG IDEA:
In an extended iteration of the series, VICE & Tourism NZ are spotlighting the magic of New Zealand through the lens of creative locals, uncovering under-discovered parts of the country, with LOCAL ACCESS.
Our host is going on photo and video tours with local legends and documenting the journey, hijacking perceptions of NZ as they explore the unexpected local haunts like breathtaking hiking trails, the most underrated food-spots and stunning isolated beaches.
We’re tapping into Kiwi culture through the local lens that VICE is so well known for, immersing our readers in the spiritual energy of Aotearoa, distributed on VICE’s Instagram, website and TikTok.
THE INSIGHT: AUSSIES THINK NEW ZEALAND IS JUST AN OFF-BRAND, SMALLER AUSTRALIA.
THE BIG OPPORTUNITY: HIJACK EXISTING ASSUMPTIONS OF NEW ZEALAND’S NATURE AND CULTURE IT HAS TO OFFER.
THE BIG IDEA:
In an extended iteration of the series, VICE & Tourism NZ are spotlighting the magic of New Zealand through the lens of creative locals, uncovering under-discovered parts of the country, with LOCAL ACCESS.
Our host is going on photo and video tours with local legends and documenting the journey, hijacking perceptions of NZ as they explore the unexpected local haunts like breathtaking hiking trails, the most underrated food-spots and stunning isolated beaches.
We’re tapping into Kiwi culture through the local lens that VICE is so well known for, immersing our readers in the spiritual energy of Aotearoa, distributed on VICE’s Instagram, website and TikTok.
